BadBrand Motto:
Good brands go to heaven,
bad brands go wherever they want.
BadBrand is a creative shop founded in june 2008 by
Craita Coman, ex Group Creative Director at McCann Erickson (7 years experience) and
Petru Cuciuc, ex Senior Art Director Leo Burnett (8 years experience).
BadBrand works in partnership with Cupid Consultancy,
which provides strategy services for common clients.
Craita and Petru won together over 39 prizes both for efficency and creativity at:
Ad’or, Golden Drum, Addy Awards, New York Festivals,
Golden Hammer si Effie, plus one nominee at Cannes 2008
They offer Credibility, Creativity and Commitment.
In th last 8 years of experience, they worked for clients as:
Non-alchoolic drinks:
Coca-Cola, Sprite, Cappy, Fanta, Dorna, Poiana Negri, Nestea
Quadrant Amroq Beverages ,Prigat, Roua Muntilor
Alchoolic drinks:
Interbrew – Bergenbier, Beck’s, Infinity Vodka, Zarea- Zarea, Corido, Dorato, Milcov
Telecomunications:
Connex, Vodafone, Orange
Household products:
Dufa, Kober,
Food:
Nestle- Maggi, Nescafe, Joe, Nesquick
Orkla- Tomi,Wiesana, Bunica, Ardealul
Kandia Excelent- Kandia, Laura, Magura,
Caroli, Tnuva- Tnuva, Yople, La Dorna, Cris – Tim, Alpinia, Rama
Social responsibility :
RomaniCRISS, CMSC Iasi
Media:
Jurnalul National, Europa FM, Radio 21,
Adevarul, Revista Biz, Kiss Fm, Antena 1, Academia Catavencu – 24 Fun, Tabu, The One
Electronic equipments:
Romstal, Fujitsu, Flanco, Altex Impex SRL- Altex, Media Galaxy, Teletech, Merloni – Indesit
Cars:
Lufthansa, Opel
Personal care products:
Sensiblu, Nurofen, Procter & Gamble Romania – Tide, Bonux, Wash & Go, Camay,
Alldays, Always, Discreet, Tampax, Herbal Essences, Max Factor; Wella
Entertaiment:
Loteria Nationala, Muzeul de Istorie Naturala “Grigore Antipa”, Surmont Sport – Surmont;
Banking:
ING, Aviva Life Insurance, BCR, Western Union
Others:
Philip Morris Romania – Marlboro, L&M, Parliament, Virginia Slims
In the last 6 months they worked for clients as:
Carpatina, Henkel, Chance for Life Foundation, Ministerul Invatamantului,
Borsec, Spornic, EON Gas, Ceresit, Praktiker, Prevenar, Neoangin.
Their product is IDEAS:
Business IDEAS
Brand IDEAS
Strategic IDEAS
Famous IDEAS
BadBrands:
- administrates advertising projects and client’s advertising budget.
- conceives communication strategies and budgets.
- collaborates with the other media and production companies in order to implement the creative proposals
in the best interest of the clients
-designs and implements efficient strategies
-uses the knowledge and experience to provide cost effective communication services
at a high quality level
-provides great creatives executions and takes care of the way they are implemented
Bad Brand belief is that each client is unique and you have to put a great deal of effort into understanding his individual needs.
Rather than adopt a “brand-led” approach, our advertising models and tools are fundamentally consumer-focused.
