BadBrand Motto: 

Good brands go to heaven, 

bad brands go wherever they want.

BadBrand is a creative shop founded in june 2008 by

Craita Coman, ex Group Creative Director at McCann Erickson (7 years experience)  and

Petru Cuciuc, ex Senior Art Director Leo Burnett (8 years experience). 

BadBrand works in partnership with Cupid Consultancy,

which provides strategy services for common clients.

Craita and Petru  won together over 39 prizes both for  efficency and creativity at: 

Ad’or, Golden Drum, Addy Awards, New York Festivals, 

Golden Hammer si Effie,  plus one nominee at Cannes 2008

They offer Credibility, Creativity and Commitment. 

In th last 8 years of experience, they worked for clients as:

Non-alchoolic drinks: 

Coca-Cola, Sprite, Cappy, Fanta, Dorna, Poiana Negri, Nestea

Quadrant Amroq Beverages ,Prigat, Roua Muntilor

Alchoolic drinks:

Interbrew – Bergenbier, Beck’s,  Infinity Vodka, Zarea- Zarea, Corido, Dorato, Milcov

Telecomunications:

Connex, Vodafone, Orange

Household products:  

Dufa, Kober,

Food:

Nestle- Maggi, Nescafe, Joe, Nesquick

Orkla- Tomi,Wiesana, Bunica, Ardealul

Kandia Excelent- Kandia, Laura, Magura, 

Caroli, Tnuva- Tnuva, Yople, La Dorna, Cris – Tim,  Alpinia, Rama

Social responsibility :

RomaniCRISS, CMSC Iasi

Media: 

Jurnalul National, Europa FM, Radio 21, 

Adevarul, Revista Biz, Kiss Fm, Antena 1, Academia Catavencu – 24 Fun, Tabu, The One

Electronic equipments:

Romstal, Fujitsu, Flanco, Altex Impex SRL- Altex, Media Galaxy, Teletech, Merloni – Indesit

Cars: 

Lufthansa, Opel  

Personal care products:

Sensiblu,  Nurofen, Procter & Gamble Romania – Tide, Bonux, Wash & Go, Camay,

Alldays, Always, Discreet, Tampax, Herbal Essences, Max Factor; Wella

Entertaiment: 

Loteria Nationala, Muzeul de Istorie Naturala “Grigore Antipa”, Surmont Sport – Surmont;

Banking:

ING, Aviva Life Insurance, BCR, Western Union

Others:

Philip Morris Romania – Marlboro, L&M, Parliament, Virginia Slims

In the last 6 months they worked for clients as:

Carpatina, Henkel, Chance for Life Foundation, Ministerul Invatamantului,

Borsec, Spornic, EON Gas, Ceresit, Praktiker, Prevenar, Neoangin.

Their product is IDEAS:

Business IDEAS

Brand IDEAS

Strategic IDEAS

Famous IDEAS

BadBrands:

- administrates advertising projects and client’s advertising budget. 

- conceives communication strategies and budgets.

- collaborates with the other media and production companies in order to implement the creative proposals

in the best interest of the  clients 

-designs and implements efficient strategies

-uses the knowledge and experience to provide cost effective communication services

at a high quality level

-provides great creatives executions and takes care of the way they are implemented

Bad Brand belief is that each client is unique and you have to put a great deal of effort into understanding his individual needs.

Rather than adopt a “brand-led” approach, our advertising models and tools  are fundamentally consumer-focused.

Coca-Cola

Coca-Cola, Sprite, Cappy, Fanta, Dorna, Poiana Negri, Nestea

Quadrant Amroq Beverages 

Prigat, Roua Muntilor

Carpatina

Alchoolic drinks:

Interbrew – Bergenbier, Beck’s, 

Infinity Vodka, 

Zarea- Zarea, Corido, Dorato, Milcov

SPORNIC

TNUVA

LA DORNA